Development of the new identity of NuInvest Paid Media. The main challenge was to create new Ads to be used inside Easynvest former account, but with the Nubank brand guide. Easynvest target was already used to receive Ads in a certain way and change them completely would affect their performance.
Creative Lead, training and monitoring of design team and guide development.
Media Performance
Strategic role with planning, follow-up A/B tests and results, and using design as a tool to improve performance.
Increase + 135% on CTR. From 0.91% to 2,24%.
Paid Media from Easynvest
NuInvest was a new brand. There was a new logo, new colors, new design. So we had to do everything since the beginning. I was the responsible for the full redesign of the Paid Media communication design, so I did accessibility tests, developed a new guide, A/B tests of the new identity to see our public acceptance, I also made a presentation to the whole investments unit and give training and follow-up to the design team who were going to develop new Ads. These new Ads were going to be mostly Facebook and Instagram Ads, Google Ads and DV 360.
