Paid Media Campaigns during 2020 and 2021, when I got into the Performance Team, the numbers increased, before the CTR average was 0,21% and just on my first month I achieved a CTR of 0,36%. I wasn't just a designer who develop visual content, but I also had a strategic role with planning, follow-up A/B tests and results, and using design as a tool to improve performance. In 2021, one of my campaigns achieved a CTR of 2,14%, the highest CTR we ever had.
Virou o Ano
Paid Media Campaign "Virou o Ano" made in December 2020. This project was made before Easynvest (investment broker) has former become Nuinvest after being bought by Nubank (digital bank). The Campaign was made by a team of visual designers, copywriters, motion designers, media, planning. My role in this job was to develop the visual part of programmatic media and Facebook Ads.
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